On Feb 27, Jungkook communicated with fans via V LIVE, and during his session, he was seen enjoying a yellow beverage. When fans asked about his drinks, he answered that itŌĆÖs kombucha and that he ordered the kombucha powder for his health and drinks about two bags per day. His remarks created a ŌĆ£kombucha crazeŌĆØ among his fans as they began ordering the product online, leading to the shortage in Korea. Later, the company that sells the product expressed their joy via their Instagram, ŌĆ£We have sold a monthŌĆÖs worth of supplies in just three daysŌĆ”thank you.ŌĆØ According to the industry report, kombucha sales have skyrocketed about 500% compared to the previous week. This is not the first time that Jungkook lead a ŌĆ£sold outŌĆØ craze in Korea. Back in 2019, one ARMY asked him what fabric softener he uses, and he answered with a specific brand name. Shortly after his remarks, that products were sold out everywhere. And earlier this year, JungkookŌĆÖs perfume which was captured on ŌĆ£BANGTANTVŌĆØ for just a few seconds, was sold out after it was spotted on real-time search trends. ┬Ā Source (1)
