JYP and SM will jointly establish the first-ever company dedicated to online concerts called ŌĆ£Beyond LIVE Corporation.ŌĆØ JYP revealed this partnership on July 4th, ŌĆ£The two representative K-pop labels will work together to lead the growth of online concerts.ŌĆØ ŌĆ£Beyond LIVE CorporationŌĆØ is a company that will plan and operate ŌĆ£Beyond LIVE.ŌĆØ It will combine SMŌĆÖs abilities in content creation, NaverŌĆÖs skills and technology, and JYPŌĆÖs global network and unparalleled creativity. ŌĆ£Beyond LIVEŌĆØ is set to become a global online concert brand. ŌĆ£Beyond LIVEŌĆØ first began in April as a paid online concert platform. It utilizes cutting-edge technology such as Augmented Reality and interactive communication between fans through multiple screens to create a new culture technology and open the door to a new future of online concerts. On August 9th, global girl group TWICE will hold their first online concert ŌĆ£Beyond LIVE ŌĆō TWICE : World in A Day.ŌĆØ As hitmaker and global producer Park Jin Young (J.Y. Park) participated in this concert, an even more heated response for this performance is expected. Through the ŌĆ£World Tour in One DayŌĆØ concept, TWICE will interact and bond with their fans around the world through an online platform. The concert will be held on August 9th at 3 PM KST through Naver V LIVE. Source (1)
